SHORT VERSION: YOU MUST CHOOSE & PURCHASE A DOMAIN NAME, such as www.mybusiness.com.
LONG VERSION: Unfortunately, a lot of good domain names have already been scooped up by either enterprising companies or regular Joe's looking to make a buck by turning around and selling them for WAY MORE than they bought them for. Now, don't get me wrong, you can pay $400 to $40,000 for your domain choice if you want, but domain names ACTUALLY COST roughly $10 a year to purchase, and that sounds like a much better price to me.
Hopefully, the name you want is available. Most people want a .com domain name because it's widely recognizable, but if the name you want .com (as in "www.mybusiness.com") is taken, sometimes .net or .biz is available, or sometimes abbreviations are the way to go. If that doesn't work for you, we will work toward a solution you can live with. Usually, you'll want to choose as short a name as possible, so that prospective clients don't get exhausted, or make errors, while trying to type it. Plus, as part of your website, you get a free e-mail address too, so you'll be tacking on a few more letters at the front to now be "Bob@mybusiness.com" or something like that, and the shorter the better when typing that out, trust me.
Point is, I charge $10 a year for your domain name. That's my price plus a small markup...hey, I need to pay the bills, you know. And there it is, as promised, your first cost revealed, no bull.
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